Sunday, 13 December 2015

Photo Shoot - Miss Georgiou

It is important to take pictures of the artist as they are used to help promote and market the artist and the material in which they create. The different ways in which an artist can come across can be helped by the way they are portrayed in a picture, for example, if they are looking down this could suggest insecurity and a lack of confidence. The images that are captured are used for the promotion of the artist through magazine/newspaper adverts, general single or album posters, albums, singles, digipaks or merchandise. Anything that the artist is mentioned on/in, images are most likely going to be included and so the pictures need to be taken in an effective way in order to seek the intended representation of the artist. A variety of different pictures of the artist is important to have as it demonstrates versatility, interest and adds a different mood, atmosphere or interpretation to them in an effective way. The audience can also witness the artist differently from the change of location or pose, for example.


I chose to take this particular image as I needed a conventional close up shot of my artist for my magazine advert. I wanted an image that would capture the audience's attention, engaging them into reading the advert and taking notice of the album that is being promoted. It is conventional due to the fact that it is a close up, but also the pose in which the artist is doing. They are looking down which demonstrates a lacking of confidence and a sense of insecurity that is often found in soul artists. The way in which they are also holding their coat up to slightly cover themselves demonstrates restriction and a feeling of wanted to cover themselves - which also supports the lacking of confidence in which they seem to face. I like the way that the image allows room for information to be placed without causing distraction from the main image itself. I feel that I could put the artist and album name at the top of the image, whilst leaving the other information on when the album is out, etc, at the bottom of the image. The way that the artist is not looking into the camera is what I think is most likely going to intrigue the audience as it makes the insecurity in which the artist infers, to be relatable to the audience. They are able to build a relationship with the artist from the empathetic connection that is created here. 


The next image in which I took was this one of the artist on stage, looking down. I wanted to show the artist in their 'natural setting' demonstrating the passion in which they are intended to have for the music they create and the industry itself. Having the artist 'dressed up' with a glamorous but classic red lip makeup look also compliments the black, white and red theme in which I intend to have across my products. I want to use this image for the back of my digipak, where the track list will be displayed. I think that I would place the names to the left of the image, on the curtain, whilst having the artist placed on the right hand side. This makes sure that the artist ca still be viewed, however, so can the song names. Using this for the back cover links the songs to the setting in which the artist is placed in as it is as it creates the connection between the songs and the way that they would be performed on stage. The pose is quite natural and still links into the conventional representation of the artist being insecure from the way they are not looking directly into the camera. As well as this, it is clear that they are also not looking into the audience either, which illustrates a further lacking of confidence but a sympathetic effect is created as a result which is a way that connects the audience with the artist and allows a relationship to be built.


I wanted to take a picture like this one as it displays the artist not looking at the camera and looking out into the 'open'. Soul artists tend to write songs on personal experiences that link to negative feelings in which they emotively express. By having a picture which shows them looking out, it almost creates the affect of longing for something better, or longing to feel better in themselves and the emotions in which they feel. It could infer to symbolise hope and want in reaching a place where the past is behind them and they are hopeful for what is to come. I thought this would be an effective image for the front cover of my digipak. This is because on a CD shelf, I think it would be attention grabbing and engaging as it is intriguing to find out what the artist is looking at, but still demonstrates them as being a typical soul artist in which they are. I like the use of a shallow focus on the artist as it ensures that attention is on them and that this is where the central point of focus is for the cover. I feel that if I change the background to something more simplistic, it would go more well with the simplistic theme featured throughout my work and promotion materials or the artist. 


I wanted to take a picture such as this one because the more rareness of a black telephone box, rather than the classic red one was quite intriguing and complimented the uniqueness of a typical soul artist.The artist, once again, appears to be looking away from the camera further demonstrating the feeling of insecurity within the representations of my artist. The way that the telephone box is black, as well as the artist's clothing, makes it seem as though no matter where the artist goes, the negative emotions of her past are still with her and affects what she comes near to. I like the more cold atmosphere it supplies and want to use this for one of the images featured in my digipak. It suggests that the artist is in London and therefore is conventional as it is a personal setting to the artist for it is supposed to act as somewhere close to them in relation to where they grew up. This helps build a relationship between the artist and the audience as they feel more familiar with the artist and retrieve more of an insight into the personal meaning of the photo to them.



I think finding the settings for the pictures in the photo shoot went quite well, mostly due to the fact the settings featured were fairly simplistic, apart from the ones in London. Finding good lighting was something I found quite difficult, as most of the images taken for my promoting materials were captured outside, meaning that the weather could affect the way in which the picture turned out. On a couple of occasions, pictures had to be retake in order to result in better and more intended looking pictures that would be more appropriate for what I wanted to use them for. Overall, I think that the way in which the artist is not looking directly into the camera for any of the images represents them in a typically conventional insecure way. This creates consistency throughout my promotion material for the artist as the feeling of insecurity and a relatable nature is clearly featured throughout. The audience appeal to this as they are able to feel empathetic towards the artist and build a relationship with them as a result. The way in which the artist has also been placed in a setting personal to them and many others for being a popular capital city - London, makes her also more relatable. Places seem to have different effects on people and can have a personal meaning to someone - likewise with our artist as it is her 'hometown'. This shows her for being relatable and genuine, likewise with any other audience member giving them someone to look up to and aspire to be like. It is also appealing being represented in this intended way as the audience are more likely going to want to buy al album off of someone who is genuine and passionate rather than someone who is in the industry for purely the fame and money, etc.

1 comment:

  1. This post demonstrates a good understanding of what the purpose of a photoshoot is and the benefits that it has to a production. The images that you have included and analysed, demonstrates a clear understanding of the soul genre, the representation that you intend to create and also the ways in which you would like to create a relationship with your audience.

    Aim-
    1) Start to consider the various photoshop effects/filters that you are considering with using and the effect this will create

    ReplyDelete